TITLE

SHIFT

AUTHOR(S)
Clark, Nicola
PUB. DATE
February 2012
SOURCE
Marketing (00253650);2/8/2012, Special Section p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the idea that brands should not be afraid to make consumers wait for products and in some cases, denying the consumer access to the goods can increase the goods' value and marketability. INSETS: THE UPSHOT;G.M.O.O.T..
ACCESSION #
71923596

 

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