Subprime Can Be Divine

Cochran, Chris
February 2012
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p49
Trade Publication
The article offers the author's insights on the aspects of dealing with subprime customers with respect to their credit scores. The author states that some customers have suffered credit scores due to bankruptcies, stock losses, and modified mortgages. He says that their company does not focus much on the credit scores rather on the story behind the low credit score of customers. He adds that subprime automobile dealership requires hardwork but it can increase profits and sales.


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