TITLE

Subprime Can Be Divine

AUTHOR(S)
Cochran, Chris
PUB. DATE
February 2012
SOURCE
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers the author's insights on the aspects of dealing with subprime customers with respect to their credit scores. The author states that some customers have suffered credit scores due to bankruptcies, stock losses, and modified mortgages. He says that their company does not focus much on the credit scores rather on the story behind the low credit score of customers. He adds that subprime automobile dealership requires hardwork but it can increase profits and sales.
ACCESSION #
71878059

 

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