Fiat Learns Italian Flair Not Enough to Sell Cars in the U.S

Mayne, Eric
February 2012
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p48
Trade Publication
The article focuses on the insights by Chrysler Group LLC chief executive officer (CEO) Sergio Marchionne, during the Automotive News World Congress, on the company's calculated selling plan for Fiat people-mover in the U.S. It says that Fiat dealer network would be better prepared and backed in 2012 by a stronger marketing approach. Fiat SpA brand executive Tim Kuniskis says that he will improve the dealer network, raise brand awareness, and ensure that dealers take benefit from the approach.


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