It's Not Child's Play

Finlay, Steve
February 2012
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p47
Trade Publication
The article discusses the influence of children on parents' purchasing of luxury cars. It states that luxury cars must appeal to young non-buyers, since youths can persuade their parents in terms of the type of luxury car to purchase. It mentions the insights of Mark Templin, general manager of the premium Lexus division of Toyota Motor Corp., on the '13 GS Lexus 350 luxury car from Lexus, which has been remade to be appealing to both purchasing parents and their children.


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