TITLE

It's Not Child's Play

AUTHOR(S)
Finlay, Steve
PUB. DATE
February 2012
SOURCE
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the influence of children on parents' purchasing of luxury cars. It states that luxury cars must appeal to young non-buyers, since youths can persuade their parents in terms of the type of luxury car to purchase. It mentions the insights of Mark Templin, general manager of the premium Lexus division of Toyota Motor Corp., on the '13 GS Lexus 350 luxury car from Lexus, which has been remade to be appealing to both purchasing parents and their children.
ACCESSION #
71878056

 

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