TITLE

Trade-In Negotiations Touchy

AUTHOR(S)
George, Darin
PUB. DATE
February 2012
SOURCE
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers author's insights on vehicle appraisal process during trade-in negotiations. The author states that the role of salespeople is centered on selling automobile, rather than appraising. He also states that a customer might get upset because of the differing appraisals that a salesperson and the manager provide to them. The author mentions some tips for salespeople on handling such situation, like information on the automobile model and make and referring to appropriate appraiser.
ACCESSION #
71878055

 

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