Trade-In Negotiations Touchy

George, Darin
February 2012
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p45
Trade Publication
The article offers author's insights on vehicle appraisal process during trade-in negotiations. The author states that the role of salespeople is centered on selling automobile, rather than appraising. He also states that a customer might get upset because of the differing appraisals that a salesperson and the manager provide to them. The author mentions some tips for salespeople on handling such situation, like information on the automobile model and make and referring to appropriate appraiser.


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