Dealers Face Facebook Facts

Finlay, Steve
February 2012
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p43
Trade Publication
The article focuses on the use of Facebook web site by automobile dealers. According to the attendees of a J. D. Power and Associates Internet Roundtable, proper usage of Facebook and other social-media web sites allow dealers to enhance credibility and connect with consumers. Roy Bavaro of New Jersey-based dealership chain DCH Auto Group says that Facebook should be used to add value and not as a direct sales tool.


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