Lincoln Gets Personal

Pope, Byron
February 2012
WardsAuto Dealer Business;Feb2012, Vol. 46 Issue 2, p32
Trade Publication
The article discusses the Lincoln MKZ concept revealed by Ford Motor Co. at the North American International Auto Show. Jim Farley, the company's group vice president for global marketing, sales, and service, says that Lincoln dealers are expected by the company to help it reinvent the brand. Company officials say that the concept provides a glimpse of the future direction of the brand.


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