Alcohol Counter--Advertising and the Media

Agostinelli, Gina; Grube, Joel W.
March 2002
Alcohol Research & Health;2002, Vol. 26 Issue 1, p15
Academic Journal
Examines the effectiveness of counter-advertising in reducing alcohol consumption and alcohol-related problems in the U.S. Background to the analysis; Information on the Elaboration Likelihood Model; Effectiveness of broadcast and print counter-advertising; Effectiveness of warning labels.


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