TITLE

Alcohol Counter--Advertising and the Media

AUTHOR(S)
Agostinelli, Gina; Grube, Joel W.
PUB. DATE
March 2002
SOURCE
Alcohol Research & Health;2002, Vol. 26 Issue 1, p15
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the effectiveness of counter-advertising in reducing alcohol consumption and alcohol-related problems in the U.S. Background to the analysis; Information on the Elaboration Likelihood Model; Effectiveness of broadcast and print counter-advertising; Effectiveness of warning labels.
ACCESSION #
7186827

 

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