TITLE

P'tex focus on brands, consumer

PUB. DATE
August 2002
SOURCE
Home Textiles Today;8/12/2002, Vol. 23 Issue 48, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the brand positioning of the home textile products of Pillowtex in North Carolina. Launch of market research programs; Identification of consumer segments; Improvement of the segment strategy.
ACCESSION #
7182524

 

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