TITLE

New Cooper ads reach out to women

AUTHOR(S)
Stumpf, Todd
PUB. DATE
May 2001
SOURCE
Tire Business;5/7/2001, Vol. 19 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the business plans of Cooper Tire & Rubber Co. for a national advertising campaign in Ohio. Increase of focus on consumer safety; Involvement of women on the maintenance of vehicles; Emphasis on the value and consumer satisfaction.
ACCESSION #
7178715

 

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