TITLE

RPM's revving up Yokohama's sales

AUTHOR(S)
Collins, Chris
PUB. DATE
January 2001
SOURCE
Tire Business;1/1/2001, Vol. 18 Issue 19, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the significance of acronym 'rpm' for reward and benefit program to its direct and associate tire dealers in Yokohama Tire Corp. in Fullerton, California. Use of the acronym in measuring the engine operating speed; Inclusion of gift money; Availability of the incentive programs.
ACCESSION #
7178704

 

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