RPM's revving up Yokohama's sales

Collins, Chris
January 2001
Tire Business;1/1/2001, Vol. 18 Issue 19, p20
Trade Publication
Focuses on the significance of acronym 'rpm' for reward and benefit program to its direct and associate tire dealers in Yokohama Tire Corp. in Fullerton, California. Use of the acronym in measuring the engine operating speed; Inclusion of gift money; Availability of the incentive programs.


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