Older users click on ads, but not likely to "like" them

September 2011
Research Review (International Council on Active Aging);9/14/2011, Vol. 11 Issue 33, p1
The article reports on a research company's analysis of advertisements (ads) on the social networking site Facebook for 50 companies which showed that individuals over 50 years old clicked the "like" button only 36% of the time, while the 18-49 years old group "liked" an ad 40% of the time, and the 30-39 years old group "liked" an ad 38% of the time.


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