TITLE

Homing in on improving sales

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of innovation in improving the sales performance of home improvement magazines in Great Britain. Growth of the industry; Highlight on the gardening sector; Graphs depicting the attitude of readers toward home interest magazines.
ACCESSION #
7173256

 

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