TITLE

LEAD US NOT INTO TEMPTATION

AUTHOR(S)
Benady, David
PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the views of the Archbishop of Canterbury Rowan Williams on the impact of marketing strategies on children in England. Reference to the book 'Fallen Icon' by Williams criticizing the marketing strategies of Disney; Manipulation of children through marketing; Possibility of future discussions between the Church and the marketing industry.
ACCESSION #
7173247

 

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