TITLE

A growing intolerance to dietary marketing

AUTHOR(S)
Charles, Gemma
PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implications of the growth of marketing of food for people with special dietary requirements in Great Britain. Absence of legislation governing the listing of possible allergens in food; Efforts of government agencies to stop the use of labels indicating diabetic efffectiveness; Use of diarrhea-causing sweetener sorbitol.
ACCESSION #
7173244

 

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