Have newspapers lost the battle to attract the rich?
- TV Ad Revenue Dropped in July. J. L. // Broadcasting & Cable;9/8/2014, Vol. 144 Issue 33, p25
The article reports on the decline in television (TV) advertising spending in the U.S. in July 2014, according to figures from research firm Standard Media, and mentions topics including the decline in cable and broadcast TV advertising and an increase in advertising revenues of newspapers.
- NBC the best at cultivating rich. Friedman, Wayne // Advertising Age;7/30/2001, Vol. 72 Issue 31, ps4
The article reports that television networks in the United States have started using the wealthy-viewer demographic segment as a key strategy in luring advertisers. Catering to upscale consumers also may be the key to developing future revenue streams from interactive and enhanced TV, since...
- TV PITCHES TO THE TRAVEL MARKET. George, Gareth // Media: Asia's Media & Marketing Newspaper;6/26/2008, p32
The article reports that television remains a strong platform for reaching tourism industry customers in Asia. According to the author, television still attracts a high number of affluent consumers. The author discusses how television channels can ensure that advertisers get a big share of...
- Read, not dead. Murphy, Reg // Brandweek;9/19/94, Vol. 35 Issue 36, Media Outlook '95 p46
Analyzes factors contributing to the declining popularity of newspaper and television advertising. Argument of building brands alongside quality reporting; Elimination of subjectivity in newspaper columns; Need for both newspapers and television to rethink their dedication to public service.
- National adspend. // AdMedia;Aug99, Vol. 14 Issue 7, p45
Lists the 40 biggest print and television advertising spenders in New Zealand in June 1999. Product name; Year-to-date spending; Total spending in 1998.
- A $70-million roar from Monster.com. Nicholson, Joe // Editor & Publisher;11/27/2000, Vol. 133 Issue 48, p9
Reports that Web job board Monster.com will get the lion's share of the multimedia advertising pie for 2001 targeting television and newspapers. Focus on television spots in cooperation with the National Football League's Super Bowl; Publication in several newspapers of full-page advertisements...
- Ad spending up 8.8%, $12.1B to newspapers. Nicholson, Joe // Editor & Publisher;02/27/99, Vol. 132 Issue 9, p32
Focuses on the spending of advertisers in all media in the United States in 1998. Advertising in newspapers; Advertising in network television; Spendings of McDonald's.
- Papers find odd circulation crony in cable. Volpi, Jack // Advertising Age;4/20/1998, Vol. 69 Issue 16, ps12
Reports on the trend of newspapers forming partnerships with cable television networks to boost advertising and subscription rates. Details of the efforts made by the Gwinnett, Georgia `Daily Post' in its relationship with local cable companies; Increased advertising rates seen; History of...
- Australia, Hawaii Map Out Travel Campaigns. Beirne, Mike // Brandweek;10/15/2001, Vol. 42 Issue 38, p6
Reports on travel advertising campaigns by Australia and Hawaii for 2002. Tagline of the Australian television advertising; Emphasis of the Hawaiian advertisements; Budget of the campaigns.