Have newspapers lost the battle to attract the rich?

Higham, Nick
August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p17
Trade Publication
Focuses on the impact of the declining readership of newspapers on newspaper advertising in England. Effects of the entry of U.S. media companies on television advertising sector; Preference of affluent consumers for radio and other forms of media over newspaper; Factors affecting the trend.


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