Why can't other media be as transparent as radio?

Sampson, Justin
August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p14
Trade Publication
Describes commercial radio as the only medium to include sponsorship and promotions revenue in its claimed share of display advertising in Great Britain. Desire of advertisers to move beyond spot advertising; Strength of the relationship between commercial radio and its listeners; Flexibility of stations to deliver bespoke solutions for clients.


Related Articles

  • Radioland.  // AdMedia;Apr2002, Vol. 17 Issue 3, p40 

    Presents a chart depicting the top radio spenders in New Zealand.

  • Radio infomercial guide.  // Broadcasting & Cable;4/19/93, Vol. 123 Issue 16, p103 

    Reports on Radio Advertising Bureau's establishment of guidelines for radio infomercials. Prediction of infomercial's potential.

  • TOP TEN RADIO ADS.  // B&T Weekly;2007 Annual Supplement, p14 

    The article lists "B&T" magazine's top 10 radio advertising campaigns in Australia, including Grey Melbourne's "Batt Litter" campaign for Sustainability Victoria, DDB and Eardrum's "Road Rage" campaign for NAPCAN and Saatchi & Saatchi and Eardrum's "Girl" campaign for Foxtel.

  • Boise contractor lets customers write radio advertising spots.  // Air Conditioning, Heating & Refrigeration News;12/27/93, Vol. 190 Issue 17, p18 

    Reports on the word-of-mouth advertising strategy of Todd's Heating & Cooling. Features of radio advertisements; Running the advertisement; Feature of employee's business cards; Owners.

  • Advertiser spending with SL radio stations outpaces average.  // Enterprise/Salt Lake City;9/4/95, Vol. 25 Issue 10, p11 

    Reports that advertiser spending with Salt Lake City, Utah radio stations has outpaced other areas of the United States during the first seven months of 1995, according to the Salt Lake Radio Broadcasters Association. Local and national market growth; Revenues.

  • Radio's big spenders. Mirabella, Alan; Rigg, Cynthia // Crain's New York Business;5/16/94, Vol. 10 Issue 20, p6 

    Presents the top five local advertisers on area radio stations in New York City, New York.

  • Mercury rising.  // Advertising Age;1/13/1992, Vol. 63 Issue 2, A.A. Creativity p6C 

    Suggests that radio broadcasters were tired of seeing their medium take a back seat at the awards shows, so they created the Mercury Awards to inspire creativity. Confidence; $200,000 in prize money; Largest purse of any advertising competition; Founded by Group W Radio; Deadline for entries;...

  • Radio is N.Y.'s hot ad medium. Gault, Ylonda // Crain's New York Business;8/9/93, Vol. 9 Issue 32, p1 

    Reports on increased radio advertising expenditures from New York retailers. Impact on ad revenues of local radio stations; Radio's audience segmentation; Fragmentation of television audience due to expanding number of cable stations.

  • Can radio do the business? Webster, Neil // Marketing Week;12/4/1997, Vol. 20 Issue 36, p26 

    Focuses on the viability of radio advertisements in reaching business people in Great Britain. Growth of radio coverage among business professionals in the country according to survey findings in the 1990s; Use of the medium among businesspeople while traveling.

  • Top 25 network radio advertisers. Brown, Kevin // Advertising Age;9/26/1990, Vol. 61 Issue 40, p61 

    The article presents a chart on the top network radio advertisers in the United States for year 1989.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics