TITLE

Carlton Advertising snatches Showcase from Pearl & Dean

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the selection of Carlton Screen Advertising (CSA) by the National Amusement Inc. to handle the advertising account of the Showcase Cinema chain in Great Britain. Number of multiplex cinemas operated by the chain store; Increase in 2001 cinema admission; Increase in the sales portfolio of CSA following the deal.
ACCESSION #
7173027

 

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