£25m BBC brief stays with PHD

Wilkinson, Amanda
August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p13
Trade Publication
Announces the appointment of agency PHD Media to handle the media planning and buying account of the British Broadcasting Corp. (BBC). List of advertising agencies bidding for the account; Monetary value of the account; Exposure of BBC on permanent poster sites.


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