Schwartzkopf poised to sponsor This Morning

August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p12
Trade Publication
Reports on the possible sponsorship of the Supersoft range from Schwarzkopf GmbH on the television program 'This Morning' in Great Britain. Plan of Supersoft to sponsor the Web site of the program; Sponsorship of Wagon Wheels in ITV1's 'On the Ball'; Rebranding of Wagon Wheels.


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