Maiden hands over sites as Railtrack reorganises
- Maiden and M&A face Railtrack outdoor threat. Bentley, Stephanie // Marketing Week;2/17/2000, Vol. 23 Issue 3, p12
Informs that Railtrack, a British commercial landlord, is considering selling its 4,000 site poster estate directly to clients and media agencies. Pressure on existing sales agents Maiden and Mills & Allen for a renegotiation of rates; Railtrack's first deals with TDI and Scottish Radio...
- Best leisure poster. Hartfield, Stefano // Campaign (UK);10/10/97 Supplement Campaign Report, p52
Profiles Maiden Outdoor Advertising, sponsor of the best leisure poster from `Campaign' magazine. Briefs history of the company; Services offered; Business strategy.
- For the record. // Campaign (UK);07/18/97, Issue 29, p16
Reports that Maiden Outdoor will sponsor the creative team that won in the 1997 D and AD Student Awards.
- Maiden in initiative to entice advertisers in summer months. Griffiths, Anna // Campaign (UK);5/18/2001, Issue 20, p8
Reports the advertising initiatives launched by Maiden Outdoor company to lure advertisers. Context of the campaigns; Goal of the advertising.
- Maiden plans boost for giant sites. // Marketing Week;3/7/2002, Vol. 25 Issue 10, p12
Reports the relaunch of 96-sheet billiardboards by Maiden Outdoor in Great Britain. Advertisement campaign for promotion on the usefulness of the brand; Investment of scrolling billboards on the A40; Provision of investment site lighting for illumination by Maiden.
- Is Maiden right to sound the alarm as profits fall? Reid, Alasdair // Campaign (UK);09/11/98, Issue 37, p14
Reports on the financial warning geared towards the advertising market by Maiden Outdoor company. Value of the profits warning issued by Maiden; Impact which the 1998 World Cup had on Maiden; Comments from Francis Goodwin, joint managing director of Maiden.
- Maiden seeks 25% cut in site rental payments. Barrett, Lucy // Marketing (00253650);9/16/1999, p6
Reports on outdoor advertising company Maiden's plan to reduce the rent it pays to private landlords in Great Britain, as part of a cost-cutting exercise. Factors contributing to the difficult trading conditions experienced by the company; Profits warning issued by Maiden in October 1999.
- Maiden voyage to black. Grant, Alex // Printing World;3/31/2003, Vol. 281 Issue 13, p3
Reports on the sales generated by advertising firm Maiden for the first quarter of 2003.
- Predator in the great outdoors. // Management Today;Sep93, p96
Reports on the buy-in of Great Britain's biggest private outdoor poster company, Maiden by Ron Zeghibe of Salomon Brothers. Purchase price; Relationship between Zeghibe and Maiden employees; Innovations undertaken by the company.