Farm wins £2m ad brief for Butcher's Classic Cat brand

August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p11
Trade Publication
Cites the selection of the advertising agency, Farm, to create an advertising campaign for the Classic Cat animal food brand of Butcher Pet Care in Great Britain. Target audience of the campaign; Introduction of pouches package by the company; Statistics on the amount spent by the company on its advertisements.


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