TITLE

Spirit IC scoops £6m Hugo Boss

AUTHOR(S)
Singh, Sonoo
PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the appointment of advertising agency Spirit Integrated Communications to handle the launch of the Hugo Boss fragrance in Great Britain. Launch of an advertising campaign for the product; Acquisition of Jean Patou Inc.; Plan to open ladiesware shop worldwide.
ACCESSION #
7172994

 

Related Articles

  • P&G will hear pitches for $175 mil print acc't.  // Advertising Age;12/16/1996, Vol. 67 Issue 51, p2 

    Reports that Procter & Gamble Co. will listen to pitches in December 1996 for its $175 million print agency-of-record review. Names of agencies who will be pitching.

  • Why P&G is linking agency rewards to sales.  // Marketing (00253650);9/23/1999, p6 

    Focuses on Procter & Gamble Co.'s plans to pay its global advertising agencies on the basis of world sales. Effectivity of the payment-by-results system; Incorporated Society of British Advertisers' support for the system; Comparison with a performance-based scheme.

  • P&G's ad shake-up offers pain as well as an agency gain. Dignam, Conor // Marketing (00253650);9/23/1999, p19 

    Comments on Procter & Gamble Co.'s plans to abolish advertising agency commission and replace it with sales-related remuneration. Features of the company's Organization 2005 program; Comments from ad agency chiefs; Logic behind the company's move.

  • Trio Makes the Cut for Gillette. Krajewski, Steve // Adweek Southeast Edition;12/14/98, Vol. 19 Issue 50, p5 

    Describes the search of Gillette Co. for an advertising agency in December 1998. Finalists for the company's search; Campaign that will be awarded to the winning agency; Products of Gillette.

  • P&G Looks to Cut Agency Fees. Sampey, Kathleen // Adweek Western Edition;06/05/2000, Vol. 50 Issue 23, p62 

    Reports on a feud between Procter & Gamble and its roster advertising agencies over a compensation plan. Comments from some industry sources.

  • In the Company of P&G. McMains, Andrew // Adweek New England Edition;2/18/2002, Vol. 39 Issue 8, p23 

    Reports on the expectations of Jim Stengel, global marketing officer of Procter & Gamble, from the company's advertising agencies. Role of agencies in the corporate structure; Issues which Stengel discussed with the agencies; Views of Stengel on risk and competition.

  • Summit spawns new trade group. Mand, Adrienne // MediaWeek;08/24/98, Vol. 8 Issue 32, p36 

    Focuses on the announcement of the formation of the FAST Forward Steering Committee aligning media companies, advertising agencies and advertisers at Procter & Gamble's Future of Advertising Stakeholders Summit held in August 1998. Appointment of Rich LeFurgy as chairman of the committee; Trade...

  • The right result for all. Harding, Steve // In-Store Marketing;Sep2001, p11 

    Discusses a case for payment-by-results (PBR) contracts that provide both client and advertising agency with the motivation for success. Shift of Procter & Gamble to PBR in 1999.

  • Gillette starts pitch for ...10m below-the-line.  // Marketing Week;12/16/1999, Vol. 22 Issue 46, p10 

    Reports on the effort of Gillette to line up advertising agencies to promote its ten million sterling pound pan-European below-the-line business. Negotiations with direct marketing, sales promotion and point of sale agencies; Agencies under consideration include Ogilvy One, Tequila Payne Stracey...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics