TITLE

BACS places £2m account under review

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launch of a review by BACS Ltd. for its advertising account held by Euro RSCG Wnek Gosper in Great Britain. Decline in the advertising spending of the company; Appointment of Marion King as chief executive officer (CEO); Retirement of CEO Gordon Younger.
ACCESSION #
7172990

 

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