TITLE

...as it repitches for £2.5m BHF

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launch of a review by the British Heart Foundation for its advertising account held by Abbott Mead Vickers.BBDO. Efforts of the company to overhaul its marketing strategy; Negotiation with several advertising agencies; Increase of the charity's advertising budget.
ACCESSION #
7172976

 

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