AMV in £18m Homebase review

Wilkinson, Amanda
August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p10
Trade Publication
Announces the launch of a review by Homebase Inc. for its advertising account held by Abbott Mead Vickers BBDO Ltd. in Great Britain. Negotiation with six advertising agencies; Contract with television actresses Neil Morrissey and Leslie Ash; Launch of an upmarket range of home accessories by Homebase.


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