TITLE

AMV in £18m Homebase review

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the launch of a review by Homebase Inc. for its advertising account held by Abbott Mead Vickers BBDO Ltd. in Great Britain. Negotiation with six advertising agencies; Contract with television actresses Neil Morrissey and Leslie Ash; Launch of an upmarket range of home accessories by Homebase.
ACCESSION #
7172969

 

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