TITLE

Wales plans £1m Euro tourist push

AUTHOR(S)
Johnson, Branwell
PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of the Wales Tourist Board to launch an advertising campaign in an effort to promote the country to European tourist. Search for an advertising agency to create the work and handle media planning and buying; Coordination with the British Tourist Authority; Impact of the foot-and-mouth disease on country's tourism.
ACCESSION #
7172942

 

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