Wales plans £1m Euro tourist push

Johnson, Branwell
August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p9
Trade Publication
Reports on the plans of the Wales Tourist Board to launch an advertising campaign in an effort to promote the country to European tourist. Search for an advertising agency to create the work and handle media planning and buying; Coordination with the British Tourist Authority; Impact of the foot-and-mouth disease on country's tourism.


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