RB to launch Harpic Liquid gel extension

August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p8
Trade Publication
Announces the marketing of Powerons Gel for toilet cleaning by Reckitt Benkiser PLC in Great Britain. Features of the gel; Attempt of the company to strengthen the position of the Harpic Liquid toilet cleaner in the cleaning sector; Launch of television and press campaigns for the products.


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