TITLE

RB to launch Harpic Liquid gel extension

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the marketing of Powerons Gel for toilet cleaning by Reckitt Benkiser PLC in Great Britain. Features of the gel; Attempt of the company to strengthen the position of the Harpic Liquid toilet cleaner in the cleaning sector; Launch of television and press campaigns for the products.
ACCESSION #
7172938

 

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