TITLE

Fairtrade organisations to adopt uniform international symbol across 17 countries

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines the decision of Fairtrade Labelling Organizations International to adopt a single international logo. Aim of the organization in adopting a single logo; Launch of the logo in 17 affiliated countries; Number of logos used by the organizations prior to the adoption of the single logo.
ACCESSION #
7172931

 

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