TITLE

Hasbro set to launch 'next Pokémon' toys

AUTHOR(S)
Croft, Martin
PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the deal secured by toy giant, Hasbro Inc., to launch a range of toy hamsters in the U.S. Competition of the toy range with the Japanese craze, Hamtaro; Statistics on the sales generated from Hamtaro-related merchandise; Comparison of Hamtaro with Pokemon.
ACCESSION #
7172921

 

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