TITLE

Thames Water distributes branded water to schoolchildren as part of promotional drive

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the distribution of bottles of water by Thames Water PLC to schoolchildren in London, England. Efforts to promote the benefits of drinking sufficient tap water; Launch of the Be Cool - Drink Water campaign; Controversy concerning the taste of the company's tap water.
ACCESSION #
7172920

 

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