TITLE

Barclaycard accused of Net 'ambush'

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the allegations against Barclaycard of selling ambush marketing opportunities on its Web site pages in Great Britain. Sponsorship of the company in Premier League; Features of the site.
ACCESSION #
7172902

 

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