TITLE

Bacardi-Martini unveils premium vodka launch

AUTHOR(S)
Croft, Martin
PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launch of the Turi vodka by Bacardi-Martini in the U.S. and Europe. Price of the vodka; Factors contributing to the increase consumption of vodka; Dispute between the Russian government and Western companies over trademark rights to certain vodkas.
ACCESSION #
7172899

 

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