Bacardi-Martini unveils premium vodka launch

Croft, Martin
August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p6
Trade Publication
Reports the launch of the Turi vodka by Bacardi-Martini in the U.S. and Europe. Price of the vodka; Factors contributing to the increase consumption of vodka; Dispute between the Russian government and Western companies over trademark rights to certain vodkas.


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