P&G set to hike detergent prices

Singh, Sonoo
August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p5
Trade Publication
Outlines the plans of Procter & Gamble to increase the prices of its detergent products in Great Britain. Attempt of the company to add extra value from its market share; Deal of Ariel with the Players of the Future program of the Lawn Tennis Association; Terms of the deal.


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