TITLE

Preaching sense to the unbeliever

PUB. DATE
August 2002
SOURCE
Marketing Week;8/1/2002, Vol. 25 Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the comments made by Rowan Williams, representative of the Church of England, on the merchandising's corrupting influence on childhood innocence in Great Britain. Views of merchandisers on the message of Williams; Comparison of consumer products with the ten commandments; Dependence of marketers on public goodwill.
ACCESSION #
7172878

 

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