Preaching sense to the unbeliever

August 2002
Marketing Week;8/1/2002, Vol. 25 Issue 31, p3
Trade Publication
Discusses the comments made by Rowan Williams, representative of the Church of England, on the merchandising's corrupting influence on childhood innocence in Great Britain. Views of merchandisers on the message of Williams; Comparison of consumer products with the ten commandments; Dependence of marketers on public goodwill.


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