TITLE

Editorial: Lifetime values and valuing customers--Who are you kidding?

AUTHOR(S)
Shaw, Mark
PUB. DATE
October 2001
SOURCE
Journal of Targeting, Measurement & Analysis for Marketing;Oct2001, Vol. 10 Issue 2, p101
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Comments on customer relationship management and customer lifetime values. Comments on several strategies for developing the lifetime values of customers; Views on the efficacy of customer lifetime value analysis to show the value of the customers served.
ACCESSION #
7170173

 

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