Recognise the true lifetime value of your customers and boost profits
- Linking customer service orientation to competitive performance: Does the marketing concept... Wright, Newell D.; Pearce, James W.; Busbin, James W. // Journal of Marketing Theory & Practice;Fall97, Vol. 5 Issue 4, p23
Examines the association of customer service orientation to competitive performance. Decision-making philosophy in business enterprises; Operation of the philosophy as a marketing concept; Comparison of manufacturing firms by level of customer service orientation.
- Attract new customers to grow retail business. // Automotive Marketing;Jul93, Vol. 22 Issue 7, p18
Suggests attraction of new customers as a major way of increasing sales. Consumer Behavior Study conducted for the National Retail Federation by Mimi Lieber of LAR Management Consultants; Specialty stores; Prices; Organizing store into logical groupings of products; Merchandising strategies;...
- Customer incentives. // Automotive News;7/24/1995, Vol. 69 Issue 5615, p30
Presents chart on customer incentives programs in the United States as of July 24, 1995. New programs; Continuing programs.
- A customer's perception of value. Chonko, Lawrence B. // Baylor Business Review;Spring1993, Vol. 11 Issue 1, p26
Discusses the importance of customer service in business. Quality and customer focus; Contribution of personnel to value.
- Customer financing offers growth opportunities. Fleming, Michael J. // Business Credit;Jul/Aug98, Vol. 100 Issue 7, p14
Analyses the growth of customer financing programs in the United States. Advantages of having a customer financing program implemented into your business; Definition of a customer financing program; Information on how customer financing programs can be used to complete agreements; Strategies...
- Businesses continue to offer 800 numbers as the ultimate service to customers. Ness, I. // Black Enterprise;Jan1990, Vol. 20 Issue 6, p39
Discusses the advantages to both small and large businesses of a toll-free access number. Bargain prices available due to increased competition between major telephone carriers; Various features available with an 800 line.
- How do you measure customer satisfaction? Lian, Tanja // Bank Marketing;Jul93, Vol. 25 Issue 7, p15
Presents the elements that determine customer satisfaction. Joint study by Chase Manhattan Bank and Behavior Analysis Institute; Effectivity of investment on customer services via the telephone; Impression of information specialist; Impression of the bank; Customers' feelings after a telephone call.
- Give your customers something to rave about. Blanchard, Ken // Bank Marketing;Sep96, Vol. 28 Issue 9, p59
Advises on making customers become devoted to one's business. Deciding on what should be one's vision of the company's relationship with customers; Discovering customer desires; Importance of delivery; Commitment to service; Improving the recovery process; Effective service improvement;...
- Voice mail blocks off communication. Nucifora, Alf // Business News New Jersey;4/07/97, Vol. 10 Issue 10, p14
Criticizes the poor customer-service attitudes and practices of some business establishments. Analysis of the situation; Factors contributing to the deterioration in the quality of customer service; Stories illustrating this situation; Suggestion on how the situation can be alleviated.
- Avoid getting fired by your client. Gitomer, Jeffrey // Business News New Jersey;05/12/97, Vol. 10 Issue 15, p16
Provides various reasons customers relinquish their business from sales persons. Type of service provided by sales persons; Unavailability of products; Unfriendly attitudes towards customers.