TITLE

Recognise the true lifetime value of your customers and boost profits

AUTHOR(S)
McCann, Deiric
PUB. DATE
May 1998
SOURCE
Cabinet Maker;05/08/98, Issue 5087, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Proposes a formula of how to estimate the lifetime value of customers. Increasing customers to increase profit; Focus on existing accounts; Increase in the number of referrals; Increase of yearly sales.
ACCESSION #
715922

 

Related Articles

  • Linking customer service orientation to competitive performance: Does the marketing concept... Wright, Newell D.; Pearce, James W.; Busbin, James W. // Journal of Marketing Theory & Practice;Fall97, Vol. 5 Issue 4, p23 

    Examines the association of customer service orientation to competitive performance. Decision-making philosophy in business enterprises; Operation of the philosophy as a marketing concept; Comparison of manufacturing firms by level of customer service orientation.

  • Attract new customers to grow retail business.  // Automotive Marketing;Jul93, Vol. 22 Issue 7, p18 

    Suggests attraction of new customers as a major way of increasing sales. Consumer Behavior Study conducted for the National Retail Federation by Mimi Lieber of LAR Management Consultants; Specialty stores; Prices; Organizing store into logical groupings of products; Merchandising strategies;...

  • Customer incentives.  // Automotive News;7/24/1995, Vol. 69 Issue 5615, p30 

    Presents chart on customer incentives programs in the United States as of July 24, 1995. New programs; Continuing programs.

  • A customer's perception of value. Chonko, Lawrence B. // Baylor Business Review;Spring1993, Vol. 11 Issue 1, p26 

    Discusses the importance of customer service in business. Quality and customer focus; Contribution of personnel to value.

  • Customer financing offers growth opportunities. Fleming, Michael J. // Business Credit;Jul/Aug98, Vol. 100 Issue 7, p14 

    Analyses the growth of customer financing programs in the United States. Advantages of having a customer financing program implemented into your business; Definition of a customer financing program; Information on how customer financing programs can be used to complete agreements; Strategies...

  • Businesses continue to offer 800 numbers as the ultimate service to customers. Ness, I. // Black Enterprise;Jan1990, Vol. 20 Issue 6, p39 

    Discusses the advantages to both small and large businesses of a toll-free access number. Bargain prices available due to increased competition between major telephone carriers; Various features available with an 800 line.

  • How do you measure customer satisfaction? Lian, Tanja // Bank Marketing;Jul93, Vol. 25 Issue 7, p15 

    Presents the elements that determine customer satisfaction. Joint study by Chase Manhattan Bank and Behavior Analysis Institute; Effectivity of investment on customer services via the telephone; Impression of information specialist; Impression of the bank; Customers' feelings after a telephone call.

  • Give your customers something to rave about. Blanchard, Ken // Bank Marketing;Sep96, Vol. 28 Issue 9, p59 

    Advises on making customers become devoted to one's business. Deciding on what should be one's vision of the company's relationship with customers; Discovering customer desires; Importance of delivery; Commitment to service; Improving the recovery process; Effective service improvement;...

  • Voice mail blocks off communication. Nucifora, Alf // Business News New Jersey;4/07/97, Vol. 10 Issue 10, p14 

    Criticizes the poor customer-service attitudes and practices of some business establishments. Analysis of the situation; Factors contributing to the deterioration in the quality of customer service; Stories illustrating this situation; Suggestion on how the situation can be alleviated.

  • Avoid getting fired by your client. Gitomer, Jeffrey // Business News New Jersey;05/12/97, Vol. 10 Issue 15, p16 

    Provides various reasons customers relinquish their business from sales persons. Type of service provided by sales persons; Unavailability of products; Unfriendly attitudes towards customers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics