TITLE

Beyond Junk Mail

AUTHOR(S)
Selzer Jr., John M.; Garrison, Edward K.
PUB. DATE
August 2002
SOURCE
Advisor Today;Aug2002, Vol. 97 Issue 8, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Urges financial advisors/ investment advisers to modify the traditional direct marketing paradigm to meet the specific needs of financial industry. Most important element of the advisor-client relationship; Game plan to reach the target market.
ACCESSION #
7156778

 

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