Attacking Churn With Education

Marek, Sue
August 2002
Wireless Week;8/5/2002, Vol. 8 Issue 30, p22
Trade Publication
Reports on the churn rates and customer care of carriers in wireless telecommunication industry. Necessity for carriers to have company-wide training about promoting customer loyalty and providing excellent customer service; Propensity to attract credit-challenged subscribers; Importance of customer retention to Leap International.


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