A Vote For Political SMS Ads

Jeter, Heidi
August 2002
Wireless Week;8/5/2002, Vol. 8 Issue 30, p16
Trade Publication
Reports on the decision of the Target Wireless company to file a petition with the U.S. Federal Election Commission (FEC) to allow an exemption in disclosure rules for short messaging system (SMS) political advertisements. Emergence of mobile advertising in the U.S.; Disclaimers required by the FEC; Information on a beta SMS trial conducted by Target.


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