Fewer Subscribers Means Higher CPGA

McCall, Margo
August 2002
Wireless Week;8/5/2002, Vol. 8 Issue 30, p13
Trade Publication
Reports on the increase in cost per gross addition (CPGA) of wireless telecommunication carriers to attract new subscribers. Definition of CPGA; Increase in CPGA of AT & T Wireless for second quarter of 2002; Acquisition costs of Leap Wireless International; Effort of Nextel Communications Inc. and Nextel Partners to lower handset subsidies.


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