Local Community Participation in Homestay Program Development in Malaysia

Razzaq, Abdul Rasid Abdul; Hadi, Mohd Yusop; Mustafa, Mohamad Zaid; Hamzah, Amran; Khalifah, Zainab; Mohamad, Nor Haniza
December 2011
Journal of Modern Accounting & Auditing;Dec2011, Vol. 7 Issue 12, p1418
Academic Journal
Tourism industry is second largest economic contributor after the manufacturing sector in Malaysia. In 2008, tourist arrivals recorded 22.05 million and contributed RM49.6 billion (USD13.4 billion) in revenue. The government has recognized the tourism industry in Malaysia as an engine for economy, social, political and ecology development especially in the rural area. Community based tourism is a community development tool that strengthens the ability of rural communities to manage tourism resources while ensuring the local community's participation. Homestay program is actively promoted by Ministry of Tourism as a community based tourism product in Malaysia. This program is realized by government as a catalyst for rural community development particularly from the aspect of socio-economy. Through participating of local communities such as women, youth and retirement people, the benefits of the community based tourism development can be materialized. Realizing the potential of homestay program, the Malaysian Rural Tourism Master Plan 2001 was formulated. In the Malaysian Plan (2006-2010), one of the government focuses is on community development, and rural tourism is one of the mechanisms. By June 2009, there were 140 homestays with 3,264 participants. Homestay program has lately been given special emphasis by the Ministry of Tourism, and under the 9th Malaysia Plan, a total of RM40 million has been allocated to the ministry for upgrading infrastructure and facilities in participating villages. The development of the local communities capacities are important component to ensure the tourism development benefited them. Without community capacity building, the physical development means nothing to the communities. The host community do not have enough capabilities to actively participate and this will lead to external domination of the tourism development and finally they will be manipulated the third parties. Therefore, this descriptive study explores the motivation of local community that involved in the homestay program, the readiness among the local community as well as the appropriateness of training provided by the government agencies towards empowering among the local communities. There were 62 respondents for this research among local communities who actively participated in operating the Homestay program, which is from the district of Muar, Johore, Malaysia (Homestay Kg. Parit Bugis, Homestay Kg. Sarang Buaya, and Homestay Kg. Melayu Baharu, Bt 28 Lenga).


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