TITLE

Holiday Inn goes direct to boost summer trade

PUB. DATE
July 2002
SOURCE
Precision Marketing;7/26/2002, Vol. 14 Issue 43, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the launch of a responsive campaign by Six Continents, in an effort to boost the summer booking of Express by Holiday Inn, in July 2002. Information on the marketing agency for the campaign; Modes used in the campaign; Mechanics of the campaign.
ACCESSION #
7146685

 

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