TITLE

Brand Conscious

AUTHOR(S)
McKimmie, Kathy
PUB. DATE
April 2002
SOURCE
Indiana Business Magazine;Apr2002, Vol. 46 Issue 4, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the role of marketing and communications executives in branding companies and products in Indiana. Creation of the brand identity of icorn.com by Chris Wirthwein, chief executive officer of 5MetaCom; Branding efforts of the Quality Chekd Dairies cooperative and marketing firm Keller Crescent Co.; Importance of quality assurance control.
ACCESSION #
7146368

 

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