Brand Conscious

McKimmie, Kathy
April 2002
Indiana Business Magazine;Apr2002, Vol. 46 Issue 4, p48
Focuses on the role of marketing and communications executives in branding companies and products in Indiana. Creation of the brand identity of icorn.com by Chris Wirthwein, chief executive officer of 5MetaCom; Branding efforts of the Quality Chekd Dairies cooperative and marketing firm Keller Crescent Co.; Importance of quality assurance control.


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