TITLE

Cover Girl in beach push

AUTHOR(S)
Ebenkamp, Becky
PUB. DATE
June 1998
SOURCE
Brandweek;06/08/98, Vol. 39 Issue 23, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details Procter & Gamble Co.'s launch of an integrated promotion for its Cover Girl cosmetics in the summer of 1998. Publication of a 12-page advertorial section in the July 1998 issue of `Self' magazine; Launch of a `Back to the Beach' mail-in sweepstakes; Beach events that will feature makeovers, product sampling and branded freebies.
ACCESSION #
714325

 

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