Fusion User Browsing Behavior and User Interests Autonomous Control of Personalized Search Results Sort

Li, Jianting; Wang, Haoming; Guo, Ye
December 2011
Journal of Digital Information Management;Dec2011, Vol. 9 Issue 6, p271
Academic Journal
Reference simplifies the ODP concept, establish a user hierarchical structure can be controlled autonomously interest preference expression of user interests model. Meanwhile, from the user's browsing behavior can reflect the user's interest in starting, this paper analyzes the relationship between the user's browsing behavior and user interest. Considering both the times of page visiting and the browsing speed for the degree of use interest, as well as the similarity of the page keywords and a single user interest point, the index can be obtained for evaluating whether a page meets the user interest preference. Utilizing it as search results of evaluation indexes, search results sorting. Further analysis under different integrity of user interests of description and different results processing under the way of sorting effect, through individual apiration is decided according to user's personal interest in server-side describe file integrity of, will be willing to disclosure of personal information stored in the search engine server in order to improve the quality of the search results, sensitive personal information retained in local client, reach users privacy protection effect.


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