Boom! Crash! Please just quieten down
- WHAT MANAGEMENT CAN LEARN FROM THE BORDEN CASE. Schutte, Thomas F.; Cook Jr., Victor J.; Hemsley, Richard // Business Horizons;Winter66, Vol. 9 Issue 4, p23
The Supreme Court decision does not mean an end to private branding. Rather, the decision has made it more necessary than ever for the mixed brand manufacturer to develop specific legal justification for the private brand segment of his business. It is clear that the mixed brand manufacturer has...
- Formulating your pricing strategy for some big returns. Clark, Scott // Long Island Business News (7/1993 to 5/2009);02/12/99, Vol. 46 Issue 7, p4C
Offers advice on formulating a productive pricing strategy. Importance of market research; Creation of a way to differentiate the product from the competition; Maximization of the potential customers' perceptions of the benefits of dealing with the company.
- Price it Right. Horkan, Louis // ColoradoBiz;Apr2003, Vol. 30 Issue 4, p38
Discusses the importance of pricing management in the success of a product. Comments of Eric G. Mitchell, president of the Professional Pricing Society, on attitudes of managers toward pricing; Key with new-product pricing; Factors to consider before implementing price increases.
- Resisting the advances. // Supply Management;9/18/2003, Vol. 8 Issue 19, p19
Presents a question and answer advisory concerning the prices and contract of a sole supplier in Great Britain. Examination of the contract for reference on allowable price increases; Cost model in the contract; License of the supplier to submit price increases.
- CHINESE MENTALITY MEANS I'LL RANT ONCE MORE. Richardson, John // ICIS Chemical Business;5/19/2008, Vol. 273 Issue 20, p7
The article offers the author's views on the Chinese mentality regarding investments in the market and pricing strategies. It states that Chinese do not do proper feasibility studies, done by engineering companies which assume one price for the final product, before building projects for the...
- Managing price expectations through product overlap. Gourville, John T.; Moon, Youngme // Journal of Retailing;Spring2004, Vol. 80 Issue 1, p23
How should a retailer think about the decision to carry, price, and promote products that overlap with another store when such overlap is predicted to intensify price competition and drive down product prices? The existing research suggests that retailers should look to carry an ever-increasing...
- Third-Party Product Review and Firm Marketing Strategy. Yubo Chen; Jinhong Xie // Marketing Science;Spring2005, Vol. 24 Issue 2, p218
Product reviews by third parties are growing in popularity. This paper examines when and how a manufacturing firm should adapt its marketing strategies to such reviews. For example, should a firm receiving an unfavorable review reduce its price or adjust its advertising? Should a winning product...
- The Psychology of Price. // Lodging Hospitality;May2001, Vol. 57 Issue 6, p14
Presents truisms that have been helpful for management when customers wanted to lower the price of a product. Attitude of customers toward products with affordable prices; Relation of low price with poor quality and service; Tips when quoting price before a buyer.
- Setting the Right Price, at Internet Speed. Simon, Hermann; Munack, Ulf // Brandweek;08/21/2000, Vol. 41 Issue 33, p28
Discusses the issue on pricing in product management. Factors to be considered by product managers in making pricing decisions; How the product manager could improve profitability; Information on the valuing-target technique being utilized by product planners at BMW.