TITLE

The marketer is a secretive beast

PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on 'The Secret Life of the Office,' the program about telephone car rental agency Holiday Autos. Description of the show to be a real-life version of the acclaimed BBC comedy 'The Office'; Concern about the exposure of the marketing department.
ACCESSION #
7132731

 

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