TITLE

SPORTS SPONSORSHIP IS A TEAM GAME

AUTHOR(S)
Flack, Jo-Anne
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the growing popularity of sports sponsorship. Scarcity of companies seriously spending on sports sponsorship; Opportunity provided by the games to sponsors; Element of unpredictability about the business. INSET: BUPA BOX.
ACCESSION #
7132727

 

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