Protecting the purity of the Virgin brand

Barrett, Lucy
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p22
Trade Publication
Reports on the appointment of Ashley Stockwell as the first group brand marketing director of the Virgin brand name to protect Virgin's interests. Duties and responsibilities; Core brand values; Negative publicity received by the brand; Importance of a good image to the Virgin empire.


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