TITLE

Protecting the purity of the Virgin brand

AUTHOR(S)
Barrett, Lucy
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of Ashley Stockwell as the first group brand marketing director of the Virgin brand name to protect Virgin's interests. Duties and responsibilities; Core brand values; Negative publicity received by the brand; Importance of a good image to the Virgin empire.
ACCESSION #
7132713

 

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